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Influencer Marketer & Strategist

Full-time
Hybrid, Lagos Mainland.
₦350k - ₦500k

About Squads Game

Squads Game is the next-generation fan engagement platform for sports lovers. We’re building Africa’s most loved fantasy sports and fan engagement platform, redefining what it means to be both a casual and non-casual football fan engaged in sports gaming & entertainment.

As the sports landscape evolves, fans are becoming just as passionate about individual players as they are about entire teams, and we’ve built an experience around that shift.

With over 250,000 users and counting, we’re on a mission to make fan participation more fun, rewarding, easy, and accessible, powered by data, driven by passion, knowledge, and skill. The people who make this happen are fun, smart, and creative. If that sounds like you, we want you on our team!

About Role

We’re looking for a data-driven Influencer Marketer & Strategist to lead the development and execution of influencer campaigns that drive growth, engagement, and brand relevance for Squads Game. In this role, you’ll be responsible for identifying and onboarding relevant influencers across platforms like Twitter, Instagram, and TikTok, as well as managing relationships with existing influencers. Beyond outreaches, you'll take ownership of campaign strategy, from setting clear goals and creative direction to analyzing results and refining our approach. You’ll design and run influencer campaigns that align with product launches, events and trends. You’ll work closely with our content team to ensure influencer content feels organic, entertaining, and aligned with Squads Game’s mission of making football prediction more fun and engaging. You’re the kind of person who knows who’s trending (and why), thinks two steps ahead, and brings a mix of gut instinct and data-driven thinking to every idea. We’re not looking for safe, we’re looking for smart, creative, and slightly obsessed.

Key Responsibilities

As a Influencer Marketer & Strategist you'll:

  • Identify, onboard, and manage partnerships with influencers and digital creators in sports and gaming.
  • Develop and execute influencer marketing campaigns aligned with key football moments, product updates, or cultural trends that drive user acquisition, content engagement, and virality.
  • Collaborate with influencers to co-create engaging, on-brand content that drives awareness, signups, and gameplay.
  • Monitor and analyze campaign and content performance using key metrics to assess ROI and impact.
  • Use performance data and industry trends to continuously refine influencer strategies.

About You

  • A track record of 3–5 years of experience in influencer marketing, content creation, or digital campaigns.
  • Know your way around the creator economy and can identify influencers who align with brand goals.
  • Are passionate about sports (especially football, basketball, or fantasy sports culture).
  • Have strong copywriting and storytelling skills tailored to digital platforms.
  • Are creative, resourceful, and data-driven—with an eye for detail and a nose for trends.
  • Are comfortable using tools like Canva, Notion, Meta Business Suite, and scheduling tools.
  • Have experience with performance tracking and reporting (Google Analytics, UTM links, etc.).
  • Passion for sports, football in particular.

Why You Should Join Us

  • You get to work with smart and talented individuals who are enthusiastic about doing great work and being part of something with incredible potential.
  • Medical insurance and coverage to ensure your well-being.
  • High creative freedom, chilled working environment, and rapid experimentation.
  • Annual performance bonus.
  • You’ll grow through responsibilities, challenges, and sponsored and tailored growth initiatives
  • Employee stock option.
  • This is a new industry in the finance and gaming vertical with numerous opportunities to explore and grow.

How to Apply

Interested candidates should send their resume and a cover letter to [creative@squads.game] with the subject line "[Squads Game - Influencer and Content Marketer, Lagos]". Applications will be reviewed on a rolling basis, so early submissions are encouraged.

Ready tobuild coolstuff?

If you can't find an open role that suits you, shoot us a shot at creative@squads.game and we might just create a spot for you.

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